COPYWRITING
From blogs, newsletters and websites to speeches, academic publications and data-led articles, I've worked on a wide variety of copy projects. Whatever your audience, I can tailor my approach - even throwing in the occasional joke where necessary - to meet their needs. Here are a few examples of my work.
ARIA: Foundations of Growth
In partnership with the Africa Resilience Investment Accelerator (ARIA), I created 'Foundations of Growth', a new publications series. Under the Foundations of Growth brand, we published four reports in 2024 on investing in frontier markets, with more scheduled for 2024. You can find the publications here.
Emerging Economies Climate Report
I led the research and report writing for British International Investment's Emerging Economies Climate Report. It's a publication that explores the impact of climate change on businesses in developing countries. After launching the company's inaugural report in 2021, I was given additional budget in 2022 to create a bigger and better publication. You can read it here.
The Africa List Business Barometer
For The Africa List - a network of business leaders working in six African countries - I led our work on The Africa List Business Barometer in 2019 and 2020. It was the largest survey of its kind to have ever taken place in the countries it covered and gauged senior executives' sentiment on the business and economic conditions they faced. It gained international media coverage and I also produced social media content, a podcast and a live event to support the launch. You can read the 2020 edition here.
Good to Go: An Elliott Smith Newsletter
For season five of the My Favourite Elliott Smith Song podcast, I created an accompanying newsletter. It features exclusive clips from interviews, images, covers of Elliott Smith songs sent by listeners and the odd gag here and there. It's been a great tool for engaging with the community and open rate is just over 80%. Read an example here.